When you are a foreigner speaking a new language, visual information will make your message clearer. However, it must follow some rules.

Easy understanding

• Each image should communicate one idea. If you have two points, use two images.
• Only include data that’s essential to your argument; if it looks like a spreadsheet, it’s too much.
• In small face-to-face meeting forget PowerPoint and provide printed sheets. 
• Know your audience. In Western cultures, we read from top-left to bottom-right. Place your most important information where the eye naturally lands.

Easy reading and listening

• Fonts should be large.
• Backgrounds should be plain.
• Avoid pastel colours so words are easy to read.
• Use dark text on a light background (or vice versa).
• Sound and video quality should not be good. They should be excellent.

Easy anticipation

• Take more material than you think you’ll show. You do not have to display every item you carry, but they should be ready in case you need them.

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